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SCENT MARKETING, AN ESSENTIAL STRATEGY FOR MODERN BUSINESS

If you are wondering how you can make your clients more welcome, how you can encourage them to linger in your store or reception area and how you can offer them better service, then think scent marketing! Retail outlets and all other spaces open to the public are having a rethink regarding digital technologies and new…


Sandalwood – Liquid Gold

One of the most luscious, alluring scents belongs to the widely acclaimed Sandalwood. It is an anciently revered fragrance, particularly in Eastern culture, but has circulated more recently through the West in perfumery. Its uniquely warm and sweet woody aroma summons a sultry, calming experience and one that is universally pleasing, proving to increase mood…


Jasmine, Queen of the Night

A balmy summer evening carries the sweet and exotic scent of jasmine through the breeze. These highly fragrant flowers blossom at night, allowing the harvest of the delicate jasmine blooms to take place when their scent is most potent. Often described as intoxicating, deep, sensuous, and rich, this white floral is cultivated for its beauty…


Le Grand Musee du Parfum 17 May, 2017

Our sense of smell is one of the most important ways in which we connect with the world around us, it is the sense most closely linked with memory and is also highly emotive with fragrances being able to convey a vast array of emotions and feelings. It is not surprising then that a museum…